Many people are noticing their Instagram engagement is going down.
But what seems like a burden to many, can actually be a blessing in disguise, once you understand why it’s happening and how to capitalize on it, because it’s not happening for everybody:
Many are still growing!
In this article we’re going to discuss 8 different tips & tricks you can use to increase your Instagram engagement and turn your “engagement drop” around!
But before we get into that, let’s discuss why Instagram engagement is going down in the first place.
Many people are complaining about their Instagram engagement not being what it used to be.
While there’s some truth to that, most are unaware that the situation is not as bad as they think it is:
There are many legit (and free!) ways to increase your engagement and get many more followers consistently.
But it’s only working for those who are knowledgeable about Instagram growth!
The average Instagram account, which is well below 500 followers, has recently seen a decrease in engagement rates, because of the algorithm changes Instagram has introduced (once again) to the platform.
Over the past 10 years that Instagram has been a thing, its algorithm has changed many, many times - primarily for the following 3 reasons:
Instagram wants to ensure people get to see content that they will like as much as possible
Instagram wants to make money and has to accommodate ads
The Instagram user base is continuously growing, which makes less “visible space” for everyone on the platform
Put these 3 factors together and you see why the average Instagram user experiences a drop in engagement and growth - BUT:
Not everyone is affected by it to the same degree.
Account owners that know how to play the “Instagram game” and consistently pull the right triggers, factors 1 and 3 are actually working towards their advantage - making it actually easier for them to increase their engagement and followers.
It’s a case of the poor getting poorer - and the rich getting richer.
Or in Instagram terms:
Those with little engagement and followers get even less engagement and followers, and those with higher engagement and followers get even higher engagement and followers.
“Does this mean it’s the end for me, if I don’t already have a high amount of followers?”
No, definitely not!
You can easily switch sides and turn your luck around.
All it takes to be a winner is to start doing the right things, and you can bridge the gap between low engagement and high engagement, and put a STOP to your Instagram engagement drops!
To make you a winner, here’s a list of 8 things you can do right now to turn your fortune around and increase your engagement!
Are you ready?
A very powerful way of increasing your Instagram engagement is to regularly remind people to turn on Post notifications for your account.
Of course, you don’t want to overdo this and remind people to “turn you on on insta!” all too often - but it works indeed!
Especially, if your content generally brings value to your audience and you combine it with a catchy Post caption like you can see in the image above.
Great content is key for getting people to “turn you on on Insta”, which brings us to the next point…
This goes almost without saying, but the most powerful way to increase your engagement and grow your account effectively is to simply post great content that is highly shareable.
“What does highly shareable mean?”
Highly shareable means:
You can can quickly extract value from it - it’s entertaining, educational, insightful, or an interesting fact
It’s polarizing, gets people to agree or disagree, and share with their friends
Good examples of such posts are before/after photos of your personal transformation, an infographic teaching you something, or engaging videos and stories.
Easily one of the best ways for increasing your Instagram engagement when it’s gone down is to utilize niche-specific hashtags that allow your content to be found by the right audience.
Often it’s not about getting the audience you already have to engage, but to reach new people who will find your content interesting and engaging… and as a result follow your account!
There’s nothing better for that than niche-specific hashtags.
The right hashtag strategy can double your engagement overnight!
I could go into quite some detail here about what the best hashtag strategy for your account is, but to make it short:
The best hashtag strategy is the Scientific Hashtag Strategy™.
Let’s look at some of the results the Scientific Hashtag Strategy™ produces:
As you can see, the Scientific Hashtag Strategy™ vastly outperforms an average hashtag strategy of 30 niche-specific hashtags due to a powerful snowball effect that is created by its unique distribution of hashtags that is optimized for your account.
What is truly ground-breaking about the Scientific Hashtag Strategy™ is the fact that it uses scientific principles, statistical models and real data to actually predict which hashtags are going to bring the highest amount of impressions and thus the most followers and engagement to your account.
To make use of this powerful hashtag strategy and implement it for YOUR account right now, I’ve created a detailed guide that you can purchase, which takes you step-by-step through the entire process and supports you with many powerful tools that do assist you in the setup and do most of the heavy lifting for you.
This guide even comes with exclusive Facebook Group support should you feel stuck anywhere and have questions.
People go through this guide in as little as 2 days and make these tremendous results their own - as you can see from this small account (@animal.crossver) with just 380 followers:
Even this small account got over 2K additional impressions from hashtags alone with this strategy.
It’s simple - all you have to do is get the guide, follow the easy paint-by-numbers process that has been thoroughly set up and 10x-ing your Instagram growth rate with hashtags becomes a reality for you!
Learn more here:
Another great way for increasing your engagement is utilizing Instagram stories.
Engagement on Stories is usually higher than for Instagram posts, and if you incorporate them into your overall strategy, Instagram Stories will help you to get more of your follower base to check out your posts again.
Instagram allows you to use up to 10 hashtags per Story post!
Which work quite well, because:
Hashtags in stories are underappreciated.
If you don’t like the way hashtags look on your Instagram Stories, you can type them out into a single text-field, pinch them and make them really small - and hide it behind an emoji!
Works like a charm.
(Again the Scientific Hashtag Strategy™ will help you with your Story hashtags.)
Your Instagram posts should always include a Call to Action.
You want people to engage with your account?
You want people to follow you?
It legitimately works, and there’s no reason not to do this!
The best time to engage with your audience is right before you go to make a post.
Because most people haven’t turned off their Instagram notifications and will see your interaction with them - and people like to reciprocate!
They’ll come to check out your page, and what do they find?
Your newest post.
You can engage with comments people have left on your posts, or you simply leave (genuine) comments on other people’s posts.
Guaranteed to work.
This one is for those who like to be on the cutting edge and receive Instagram traffic virtually no one else is receiving.
If you utilize new Instagram features immediately, Instagram will rank you higher in their algorithm and reward you with more engagement and exposure!
This is a well-known fact.
So go ahead and make use of some of the lesser utilized features, such as IGTV, going live - or whatever comes next.
There’s bound to be something.
An effective way for increasing your Instagram engagement is to make friends on Instagram and be really social with people.
Get to know your niche, and start teaming up to support each other.
“I like your posts, you like mine.”
This can be extremely effective if done with the right people.
If you like to learn more about this and even more powerful ways of increasing your engagement and Instagram followers, check out the Instagram Growth Guide, which is my masterpiece that covers all aspects of successful Instagram growth:
How to grow from 0 to over 100K followers, while monetizing your following so you can make a living doing what you love.
It contains in extremely fine detail everything you can learn from me, including the Scientific Hashtag Strategy™ as well as many other important subjects like Content Strategy, Branding, Profile Optimization, Growth Strategies, Monetization, Streamlining Account Management and much more.
Much love & I wish great success in turning your engagement drop around!